Everything has started with a question. Every season I wondered what really women wanted, what could ease their lives and, at the same time, make them more beautiful. Questions that might not mean anything to somebody, but that have been the reason that allowed me to arrive here, in the Big Apple.

Everything here smells of fashion, just look out the window and you will observe and breath trends, styles and customs from all over the world which over time are mixed in a style which is unique and charming as my story. I’m a “child of the cold”. My roots go back to Alaska, where days last months and cold is a constant everyday companion.

A world away from glamour, but rich of traditions and habits which, blended with my California childhood, have grown in me the idea that everything is possible. I can say that I have always been fascinated by the metropolis. It was in me, it drove me to live it throughly, to breath a warmth that only a fully free spirit can feel.

That warmth is today my watchword and my inspiration, it has allowed me to get in the game and get to answer to one’s life questions. INUK is my symbol, the symbol of a girl who come from the cold who has conquered the warmth and the beauty of a dream, bringing it up to here to wrap you and to make you more beautiful.
INUK is warmth, INUK is look.
Anyu Sanders.